Why Choose Gold Jewelry?

What do you really know about your gold jewelry? Have you thought about where it comes from or why you like the look and feel of gold? Gold jewelry is always in high demand, but few understand why it is valuable. Creating beautiful gold chains, bangles, necklaces or earrings is a balance of art and science. In this gold jewelry buying guide we aim to help you understand what goes into creating the perfect piece of gold jewelry.

Gold combines the four characteristics of lustrous beauty, virtual indestructibility, extreme rarity, and ease of workability, making it the ideal metal for jewelry. Being the most malleable of all metals, a one-ounce piece of gold can be worked down to 5 micrometers thick – that is 1/10 the diameter of a human hair – and laid out into 50 miles of wire. Gold can also be made so thin that it becomes a translucent sheet; in fact, astronaut’s visors are covered in a thin gold film to protect their eyes from glare.

Gold is, and always has been, recycled. Pure gold is indestructible; it will not corrode, rust or tarnish and cannot be destroyed by fire. All the gold taken from the earth during all of recorded history is still being melted and re-melted and used again and again. With a rich history that dates back over 6,000 years, gold jewelry continues to evoke feelings of value and desire. The gold you own and wear today may once have adorned King Solomon’s Temple or been worn by Cleopatra.

Gold is hypoallergenic, will never rust, and maintains its color and shine through the years. Its malleable nature allows craftsmen to create a near-infinite array of classic and contemporary designs. The lasting nature and creative potential of gold has made it the most widely sourced and coveted material for jewelry. Gold jewelry is a wonderful ornament. It is a romantic gift for someone you love, or you can use it to decorate yourself. If you want a beautiful gift that keeps its value, gold jewelry is the right choice.